Strategy, cost and financial analysis, market research, marketing analysis, brand development, operations, people and exit planning. Practical recommendations from consultants who can also run the marketing that follows.
General business suggestions only. Not professional financial, tax or legal advice.
Many of the marketing briefs we receive turn out to be something else: margins that can't carry the ad spend, a sales process that loses the leads, an offer the market won't buy at that price, or a team stretched past what it can deliver. So we built a consultancy that works on the whole business, not only the part that shows up in the ad account.
Our consultants bring experience across strategy, operations, people, brand and the commercial side of the numbers. What we offer are recommendations and suggestions for you to weigh up, not professional financial advice. Because the same team runs marketing, the plan we write is one we can also carry out.
Add consultant qualifications and memberships here
Wherever the business is
Sole traders to established companies
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02 / Consultancy indexTwelve areas / {{ totalServices }} services
These are the advisory services clients ask for most. Each one uses established, well-tested frameworks, adapted to your business and your numbers. The diagrams show how we structure the thinking; examples marked illustrative are not client data.
01
Business strategy
Decide where the business is going, and what it will stop doing.
We work with you to set direction: the customers you serve best, the offers worth growing and the few priorities that matter this year. Strategy is as much about what you say no to as what you pursue.
ObjectiveWhere the business is going in 3–5 years
GoalsThe numbers that prove it: revenue, margin, customers
StrategiesThe few choices that get you there
MeasuresKPIs reviewed monthly, owned by a name
One page, read left to right
OGSM (Objectives, Goals, Strategies, Measures): a widely used one-page strategy framework.
Turn the strategy into a plan people can work from.
A practical plan that sets targets, budgets, hiring and marketing by quarter, with a review every 90 days. For lenders or investors, we prepare a fuller plan with supporting forecasts.
Q1Q2Q3Q4TargetsBudgetHiringMarketingSystems
90-day reviewEnd Q1End Q2End Q3End Q4
Illustrative 12-month plan: workstreams scheduled by quarter, with a progress review (◆) at the end of each quarter, where targets and budgets are checked and adjusted.
We map how customers compare you with the alternatives, then find a position that is credible, different and valuable. That position shapes pricing, messaging and where you advertise.
Open spacePriceGeneralist → Specialist
Perceptual map (illustrative): competitors plotted on the two factors customers weigh most, to find the position nobody owns.
Launch a new offer, or enter a new market, with a costed plan.
Who buys first, why they would switch, what to charge, which channels reach them and how to measure the launch. Each decision is tested on a small budget before you scale.
1SegmentWho buys first
2PropositionWhy they switch
3PriceWhat it’s worth
4ChannelsHow they find you
5LaunchTest, learn, scale
The five decisions every go-to-market plan has to make, in order.
A plan that connects marketing spend to business goals.
We set objectives, audiences, channels and budget, and balance short-term enquiries against long-term brand building. Because we also run marketing, the plan is written to be carried out.
Brand building 60%
Activation 40%
Brand buildingBroad reach, memorable, pays off over months and years
Sales activationTargeted, prompts action now, effect fades fast
Binet & Field’s average split from IPA effectiveness cases. The right balance varies by category; local service businesses often lean further towards activation.
Decide what the brand stands for before deciding how it looks.
We define your purpose, values, personality and promise, and the proof behind them. Visual identity, tone of voice and messaging are then built on a clear foundation instead of taste.
Essence
Personality
Values
Benefits
Attributes
Brand pyramid: from what the business has (attributes) up to the single idea it stands for (essence).
Know who your customers are, and how big the opportunity is.
We combine published market data, your sales history and customer interviews to size the market, segment customers and show which ones are most valuable to win and keep.
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Market sizing in three layers. Tap a circle or a label. We estimate each from published data and your own sales history.
The next sensible step for your systems, not a rebuild for its own sake.
We review how sales, operations, finance and marketing run today, rate each area’s digital maturity and recommend the changes with the best return, from CRM and automation to reporting.
Ad hoc
Developing
Defined
Integrated
Optimised
Five-stage digital maturity scale. We place each area of the business (sales, operations, finance, marketing) on it, then recommend the next step only.
Choose the route to growth that suits your risk and resources.
Sell more to existing customers, add new offers, reach new markets, or diversify. We model each option against your capacity and margins so the choice is based on numbers.
Existing productsNew productsExisting
PenetrationSell more to current customers
Product developmentNew offers for current customers
New
Market developmentCurrent offers, new regions or segments
DiversificationNew offers, new markets. Highest risk
Lower riskHigher risk
Ansoff matrix: the four routes to growth, ranked by risk. Rows are markets, columns are products.
Understand what changes when you sell beyond Australia.
Before you expand overseas, we assess the cultural, administrative, geographic and economic differences that affect demand, pricing and delivery, and suggest where to start.
C · CulturalLanguage, buying habits, trust signals
A · AdministrativeTrade rules, tax, regulation, agreements
G · GeographicDistance, time zones, logistics
E · EconomicIncome levels, costs, price expectations
CAGE distance framework (Pankaj Ghemawat, Harvard Business Review, 2001): the four kinds of distance between your home market and a new one.
We analyse competitors’ offers, prices, positioning, advertising and reviews, and the wider forces that shape profitability in your market, then show where you can win.
New entrantsHow easily others start up
Supplier powerWho sets your input costs
RivalryCompetitors fighting for the same customers
Buyer powerHow easily customers switch
SubstitutesOther ways to solve the need
Porter’s Five Forces (Michael Porter, 1979): the pressures that decide how profitable a market can be.
An objective review of what is working, and what isn’t.
A structured review of strategy, brand, website, search, paid media and tracking, scored against a written checklist. You receive the findings, the evidence and a prioritised list of fixes.
Strategy
72
Brand
58
Website
41
Search
35
Paid media
63
Tracking
28
Illustrative audit scorecard. Each area is scored against a written checklist, so the lowest scores set the order of work.
Consultancy recommendations are general business suggestions, not professional financial, tax or legal advice. Confirm decisions in those areas with a qualified adviser.
Next step
Which of these does your business need?
Book a free discovery call and we’ll tell you where to start, or price a consulting project.
All consultancy recommendations, including cost, pricing, cash flow, funding and valuation work, are general business suggestions based on the information you provide. They are not professional financial, investment, tax, accounting or legal advice, and you remain responsible for the decisions you make. Before acting on anything with financial, tax or legal consequences, check it with your accountant, a licensed financial adviser or a lawyer. We are happy to work alongside them.
04 / Start here
Find out what's really holding the business back.
A business diagnostic starts with a 45-minute conversation. We ask about the numbers, the customers, the team and the plan, and tell you plainly where we would look first. We meet in person across Greater Sydney and fly to clients anywhere in Australia.
Suggestions only. Not professional financial advice.
